Learn Essential Skills to Enhance your Career in Public Relations.

Public relations involves a deliberate communication strategy aimed at fostering mutually advantageous connections between institutions and their audiences.

There is a need in Israel for professionals in this field who are able to communicate and create content and communication strategies for companies and institutions.

Whether you have some experience in the field of public relations  and you are looking to stay ahead of the curve or a newcomer eager to build a solid foundation, this course offers a comprehensive range of resources and insights to help you thrive in the ever-evolving field of communications.

 Register now for the PR Class to get the knowledge and tools you need to pivot into this industry.

Classes start November 3rd and will take place on Sunday and Wednesday evenings from 8 PM-10 PM via Zoom.

Learn Essential Skills to Enhance your Career in Public Relations.

Public relations involves a deliberate communication strategy aimed at fostering mutually advantageous connections between institutions and their audiences.

There is a need in Israel for professionals in this field who are able to communicate and create content and communication strategies for companies and institutions.

Whether you have some experience in the field of public relations  and you are looking to stay ahead of the curve or a newcomer eager to build a solid foundation, this course offers a comprehensive range of resources and insights to help you thrive in the ever-evolving field of communications.

 Register now for the PR Class to get the knowledge and tools you need to pivot into this industry.

Classes start November 3rd and will take place on Sunday and Wednesday evenings from 8 PM-10 PM via Zoom.

Learn Essential Skills to Enhance your Career in Public Relations.

Public relations involves a deliberate communication strategy aimed at fostering mutually advantageous connections between institutions and their audiences.

There is a need in Israel for professionals in this field who are able to communicate and create content and communication strategies for companies and institutions.

Whether you have some experience in the field of public relations  and you are looking to stay ahead of the curve or a newcomer eager to build a solid foundation, this course offers a comprehensive range of resources and insights to help you thrive in the ever-evolving field of communications.

 Register now for the PR Class to get the knowledge and tools you need to pivot into this industry.

Classes start November 3rd and will take place on Sunday and Wednesday evenings from 8 PM-10 PM via Zoom.

Hands-on Training in Just
Six Weeks for Only 500 NIS

Learn the skills you need to enhance your career in PR

Gain valuable skills from top professionals in the field

Learn in-demand skills:

Effective communication skillsCraft persuasive messagesManage brand reputation and perceptionCraft a press release and a pitchTactics for developing media relationsHandle and mitigate PR crises effectivelyKey metrics and tools for PR measurementUsing generative AI and chat GPT

Why Take this Class?

This course empowers individuals to excel in dynamic communications by imparting essential skills in effective communication, strategic positioning, crisis management, and leveraging emerging technologies like generative AI and chat GPT for the public relations field. With a focus on innovative and impactful PR strategies, professionals can stay competitive and adaptable in the ever-evolving public relations landscape. Participants will learn to captivate audiences, strategically position entities in the public eye, and master the delicate task of managing brand reputation, making this PR class indispensable for success in the competitive industry.

About the course

This comprehensive 12-part course is designed to provide aspiring PR professionals with a solid foundation in the field of public relations. From understanding the core principles to mastering advanced strategies, this curriculum covers the essential skills, knowledge, and practical techniques required to excel in the world of PR. Each part of the course builds upon the previous one, ensuring a logical and progressive learning experience.

Instructors

Lazer Cohen

Rachel Glaser

Amy Kenigsberg

David Weissmann

Ilan Fisher

Shlomo Kates

Eric Brand

Deborah Danan

Real opportunities with experienced professionals.

In the PR course you will:

  • Key concepts, principles, and ethics in PR
  • Effective communication skills
  • How to tell a story
  • How to craft persuasive messages
  • To position strategies for companies and individuals
  • How to manage brand reputation and perception
  • To crafting a press release and a pitch
  • Tactics for developing media relations
  • How to leverage social media for PR campaigns
  • How to maximize media coverage and impact at an event
  • How to handle and mitigating PR crises effectively
  • Crisis communication planning and strategies
  • Manage internal communication during crises
  • Key metrics and tools for PR measurement and presenting results to stakeholders
  • Industry trends and emerging technologies in PR
  • Using generative AI and chat GPT

Let’s get started and take your PR skills to the next level!

Apply now